From: Printing Review International

Printing Industry Around Globe

Each year there is a technological innovations add new depth to existing solutions. In the process, it ensures higher output repeatability and reliability of the processes, reduce wastages and manpower. Since automation Improves efficiency; to remain competitive, professionals need to be innovative, stay tuned to new technologies with a zeal zest for training updates while imbibing trends. Technology in speed upswing in indicators of Indian Economy especially manufacturing and services sector activities together with bullish stock market suggests that the recent growth momentum of the India Economic Indicators is likely to be maintained further. In any economy, every sector uses paper, the raw of print.The Indian printing market is expanding rapidly. Valued at $12.6 billion in 2006, the market is forecast to reach $25.1 billion by 2012.

The Indian economy is growing as a result of increase in per capita income. Industrial growth, Balance-of-Payments, Merchandise Exports, an d Foreign-Exchange-Reserves had substantial contribution toward growth of Indian Economy. There is cut throat competition among press manufacturers. The foreign investments in terms of money and machines, alliance and co-operation have become medium for successful business. India is experiencing international presence in innovations through fairs and events, thrust of new technology and increase in quality oriented jobs in printing field.

Events surge Conferences and exhibitions provide edge to new emerging opportunities to promote business and enable view technology in action. In the various world class exhibitions, display and demonstration of products indicate exchange of interests, ideas and marketing technology. The events taking place in India in the past, have almost been readying India for upcoming four yearly drupa 2008 - print products ocean is awaiting those from India who want to draw success in printing ventures and catch up with the latest in technology in media production and processing in action.

Emerging trends

The upstaging of conferences, awards, seminars have become the anchor for all sort of knowledge. India is witnessing most of it on its own turf. Printing industry assumes significance for on demand jobs, quality and speed, economic and profitable investments owing to innovative ways. This provides stimulation for progressing technological aspects and sharing of data. Today digital is on the mind of printers who are advancing in matters of capturing business. The sectors are going ahead for new installation. Obviously, expenses may appear heavy but today’s investments covers up tomorrows cost. It was good news for India that at Ifra Asia media Awards 2007 in Manila, an Indian English daily bagged six awards. Obviously the trends on printing, photography and the newspaper techniques are evolving. Unlimited possibilities on print decoration are evolving, innovation and new techniques are giving way to development and trends.

Newspaper industry

The increase in global paper consumption is an indicator of print media’s continued existence. India has the potential to become the third largest economy. Print future depends on a well balanced media mix. Much of automation is also visible in the newspaper industry to keep pace with speed, quality and productivity. New machine installations are thriving. Increase has become commodity in this communication era.
Increasing number of newspapers, increasing supplement, variety of information, add on value and color publishing creates impact on readers. It is propelling competition and growth in almost all states of India. On an average, one can see a new newspaper or a new edition launched everyday. The readers are being pushed to subscribe to another newspaper at an attractive cover price. Paper is the most widely-used packaging material in India with packaging industry accounting for around 40% of domestic paper consumption and it is rising. Today, web is attracting younger and newspaper readership is on downward trend. Since ‘Mass’ is focus for newspapers, they have to inculcate versatility and grasp capacity with wider focus on younger future and so to embrace innovation besides business growth.
To compete effectively with electronic media, newspapers need to supplement their traditional product with a new approach to approach readers and advertisers. Speed catches up speed and quality in demand the printing industry is coming out of its traditional processes. To remain competitive, professionals need to be open-minded and stay tuned to new technologies. Adoption and implementing new technology reflects key to growth. Dynamic changes are being reflected by institutional awards in every sphere to encourage potentiality in innovations. Printing industry everywhere is connecting itself globally with respect to new machinery installations. Producing high quality economically is the challenge today for printing companies and printing press manufacturers.