creativ verpacken

Publishing house: Lindenhaus Verlagsgesellschaft mbH & Co. KG
Address: Wilmersdorferstr. 6
City: D-16278 Wilmersdorf/Uckermark
Country: Germany

The magazine amongst the journals: Creativ verpacken accompanies packaging ideas which trigger market success at the P.O.P. (Point of Purchase) / P.O.S. (Point of Sale). Brand leadership and the relevance of packaging in the marketing mix are consistently in the focus of the editorial work.

creativ verpacken is the trade journal for successful marketing by means of product packaging. Packaging is an important marketing instrument for branding in the spotlight of reporting as well as corporate design concepts which are an integral part of branding. In an increasingly global economy the focus is both on regionally important concepts and on globally marketed products. Targeted, topical, independent research on all areas covered by creativ verpacken guarantees our readers an information edge and, by extension, a sound basis for wide-ranging decisions on innovative, promising packaging and marketing solutions. The product-to-market chain includes corporate design concepts, brand worlds, marketing strategies and packaging in its entirety.
creativ verpacken:

§ is the only trade journal which consistently stresses the value of packaging as a marketing instrument
§ reports on innovations on the packaging market which are of relevance for the final consumer
§ is the only German language trade journal which always examines brand stewardship and product successes
§ reports on successful brand stories
§ makes a communicational contribution to the success and brand orientation of companies and the users of packaging
§ researches brand and interactive worlds of new products
§ identifies trends for creative people and marketing experts
§ offers useful tips and assistance for marketing and product managers
§ facilitates the dialogue of all those involved in the marketing chain down to the person responsible for technical implementation
§ highlights prospects for new marketing concepts – also for advertising agencies, designers, packaging developers etc.

Target groups
The magazine is directed at market players who place products and are responsible for their success. The decision makers in the "packaging" supply chain and behind branding are the core group of creativ verpacken: depending on the structure of the company these are CEOs, product and marketing managers as well as packaging developers and specifiers from branded product manufacturers, the trade and product manufacturers for all food and nonfood sectors. Packaging designers, creative boutiques and packaging manufacturers are other important reader target groups.